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Visit outstanding cultural attractions or take a hike amongst the peaks? A romantic tour of the wine route or a family cruise? What will this year's
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The French Ministry for Europe and Foreign Affairs (MEAE) determines and implements France’s foreign policy.

Its priorities are to:

    - take action in the world for peace, security and human rights;

 - promote French businesses abroad in foreign markets and France’s attractiveness abroad;

    - define and implement France’s tourism attractiveness policy.

   - contribute to organizing a globalization that ensures balanced and sustainable development in the world

   - ensure the presence of France’s ideas, language and culture while advocating cultural diversity;

    - provide security and administrative services for French nationals abroad. .

The MEAE is supported by a network of 182 ambassadors and 89 consuls abroad, which work in constant collaboration with the central administration in Paris and Nantes.

atout france

Atout France, France’s national tourism development agency, is an economic interest grouping responsible for strengthening France’s position as an international tourist destination. During the Interministerial Tourism Committee of 19th January, the Prime Minister went on to underpinned the role of Atout France in its missions:

     - Renew the offer and monitor its quality through studies and surveys, as well as by financing structural tourism projects across the various territories;

     - Encourage the development and the promotion of destination brands (and that of individual companies) on an international level.

Thanks to its 33 offices across the world and a close collaboration with the Embassies, the Agency boasts an in-depth knowledge of the different tourist markets and their various distributors. This expertise allows it to provide its 1,300 trade partners with tools on demand to help them better understand the industry and to carry out marketing and promotional operations based around destination brands.

The Collège Culinaire de France, founded by 15 internationally renowned French chefs, aims to promote the quality of the catering industry and actively contribute to the global influence of French cuisine. The mission of the association is to represent, promote and transmit the identity of cuisine in France, as well as its diversity, traditions and capacity for innovation. The ambition of the Collège Culinaire de France is to affirm the dynamics, image and reality of gastronomy and contribute actively to its dynamism.
In order to boost France’s attractiveness abroad, the Collège Culinaire de France defends the restaurant trade on a daily basis and highlights the impact of high-quality restaurants from a social, economic, cultural, tourism and health perspective. For this reason, in 2013 the Collège Culinaire de France launched the “Restaurant de Qualité” label, which has now been awarded to over 1,500 restaurants throughout France run by passionate entrepreneurs who share the values defended by the association. This launch was followed in January 2015 by that of the label “quality artisan producer”, currently held by 550 producers, artisans and winemakers, as quality food requires quality ingredients.

nouvelle aquitaine 

The New Aquitaine Tourism Board is the New Aquitaine Regional Council’s tourism promotion policy tool, in France and abroad.

With over 28 million tourists expected in late 2017, and 39 sites which receive a total of over 12 million visitors each year, tourism is one of the region’s 3 flagship industries, along with agri-food and aeronautics. It is a growing industry, since its sectors and destinations increasingly attract long and medium-haul international clients (+8% of plane arrivals in 2017). New Aquitaine is also France’s second destination for French tourists.

Nature, wide-open spaces, dynamic cities, legendary beaches… the region offers a great geographical, historical, and cultural diversity, with unique arts de vivre. The world’s greatest vineyards await you with the finest, tastiest, most inspirational wines! As France’s top farming region, New Aquitaine is also the country’s gourmet region par excellence, with its outstanding produce, gastronomy and fine dining. A few mouth-watering suggestions : oysters, foie gras, truffles, caviar… It is only natural for New Aquitaine to be a privileged partner alongside this new edition of Goût de/Good France.

Groupe ADP builds, develops and manages airports, including Paris-Charles de Gaulle, Paris-Orly and Paris-Le Bourget under its Paris Aéroport brand. In 2017, Groupe ADP handled more than 228,2 million passengers worldwide, including 101.5 million passengers and 2.3 million metric tonnes of freight and mail through Paris Aéroport, and 115 million passengers through TAV Airports, 46,1% owned by Groupe ADP.
Boasting an exceptional geographic location and a major catchment area, the Group is pursuing its strategy of adapting and modernizing its terminal facilities and upgrading the quality of its services; the Group also intends to develop its retail and real estate businesses.
Because our airports are the gateway to France and they can leave lasting memories on tourists, we endeavor to turn them into a lively and modern showcase to promote France and its capital city. Groupe ADP is proud to support the positive values of excellence and sharing promoted by Goût de France / Good France.


As an ambassador for French gastronomy, Air France offers its passengers a gourmet experience in mid-air for a delicious flight. By showcasing French cuisine worldwide, Air France is a natural partner for “Goût de France / Good France”. Building on a unique heritage, Air France maintains culinary traditions that highlight high quality, pleasure and discovery, constantly enriching the range of new attentions for its passengers. Offering traditional menus, original creations and a rigorously selected list of wines and Champagnes, Air France always seeks to vehicle French culinary expertise.

With more than 105,000 professionals in attendance, 1,600 exhibitors on display and 133 countries represented, EquipHotel Paris is the benchmark gathering for the Hospitality and Catering industry. For more than 50 years, the show has benefitted from the continuous support of all the official trade bodies and media.

As a multi-specialist event encompassing 30 sectors of activity, EquipHotel showcases an exhaustive range of products and solutions, from furniture and interiors to kitchen equipment and food, and from spas and bathrooms to technology.

In its role as a springboard for business development, EquipHotel offers a prime opportunity to make new contacts, develop professional ties and dialogue with decision makers from the HORECA sector: chefs, restaurateurs, hoteliers, architects, interior designers, investors, café or bar owners, collective services managers, design offices and fitters.

The market’s most influential names all contribute their skills and capabilities to produce trend platforms and forums for inspiration that will help you stand out.

EquipHotel: more than just a trade show, it’s an experience. Join us from 11 to 15 November 2018!

Michelin aims to sustainably improve its customers’ mobility and offers products and services allowing them to live unique moments during their travels and journeys. The Michelin Guide is the global benchmark of food guides for members of the profession and the general public. For more than 100 years, the Michelin guide has selected the best restaurants around the world, tested by professional, anonymous and independent inspectors.
Today, the Michelin Guide, available in paper and electronic versions, enables every reader to find their ideal restaurant, whatever their budget or the style of cuisine they are looking for, while maintaining the same demanding quality standards. Through the awards it confers, including the famous stars, the Michelin guide highlights new eateries every year and introduces new culinary talents to the general public. Michelin is delighted to be a partner of the third Goût de France/Good France event, which will be an opportunity for French cuisine’s excellence to be celebrated by everyone, all around the world.

The world leader in luxury expedition cruises and the only French-owned cruise line, PONANT was founded in 1988 by Jean Emmanuel Sauvée and a dozen Merchant Navy officers. For 30 years now, PONANT has proudly flown the French flag and been an ambassador of the French art of living across the seven seas. Reflected in the intimate atmosphere, the refined gastronomy and the first-rate service, this “French touch” has pride of place aboard PONANT ships. Our on-board chefs make it their mission to share their passion for this culinary heritage.

A key supplier for France’s gastronomic excellence. The Rungis International Market is a key player in the French agrifood sectors and the preferred supplier of the key artisans of France’s culinary excellence.It has a legitimate, renowned role in the world of gastronomy thanks to the diversity and quality of its products and the skill of its professionals.
It is situated 7 km from Paris, and in 45 years has become the leading wholesale market for fresh products worldwide. This unique location, offering products from around the world, owes its renown to the products of France’s regions, whose quality supports France’s gastronomic reputation.
Rungis offers the widest range of Controlled Denomination of Origin, Protected Denomination of Origin, Protected Geographical Indication and label rouge products, not to mention the organic range which is growing fast.
Moreover, as a “wholesaler for independent traders”, Rungis also promotes the values of proximity and passing on, guaranteeing the survival of a dynamic local food retail sector in city centres – shops and markets – and contributing to the variety of distribution formats.


Staub was founded by Francis Staub in 1974 in Alsace, eastern France, which is renowned for its rich history and gastronomic tradition. Staub products cleverly combine traditional artisan work and modern technologies. Staub cooking pots are prized by leading chefs worldwide, offering an under-lid drop structure that ensures drops of condensation fall uniformly back onto the food. Meats stay tender, while vegetables are soft. Aromas and flavours are retained in their full intensity, and the nutritional value of food is preserved. Whatever you make with a Staub pot, you can be sure to savour your food while taking care of yourself!

JCDecaux is the number 1 outdoor advertising company in the world, present in 4,280 cities with more than 10,000 inhabitants and more than 75 countries, and plays a key role in transforming urban environments. It all started in 1964 when Jean-Claude Decaux put up the first adverts on bus shelters in Lyon, inspired by his wish to improve the aesthetic of cities by installing urban furniture free of charge in exchange for exclusive use of its advertising potential in choice locations. For over 50 years, the products and services offered to cities by JCDecaux are considered to be a benchmark in terms of quality, aesthetics and functionality. The expertise of the personnel of JCDecaux and the quality of its services, notably in upkeep and maintenance, which is recognized globally by cities, airport authorities, other transport bodies and advertisers, contribute to France’s image abroad.
JCDecaux is proud to be involved in Goût de France / Good France and participate in the global renown of France’s gastronomy, which is a national emblem.

Watch and listen to the world
France Médias Monde, the group in charge of French international broadcasting, comprises the news channels France 24 (in French, English, Arabic and Spanish), the international radio station RFI (in French and 13 other languages) and the Arabic-language radio station Monte Carlo Doualiya. From Paris, France Médias Monde broadcasts to the world in 15 languages. Its journalists and correspondents offer viewers, listeners and Internet users comprehensive coverage of world events, with a focus on cultural diversity and contrasting viewpoints via news bulletins, reports, magazines and debates. 66 nationalities are represented among the group’s employees. Every week, RFI, France 24 and Monte Carlo Doualiya attract nearly 100 million listeners and viewers (measured in less than one third of the countries where France Médias Monde broadcasts). France Médias Monde digital platforms attract 35 million visitors a month (2017 average). The media have 62 million followers on Facebook and Twitter (December 2017). France Médias Monde is the parent company of CFI, the French media cooperation agency and also a shareholder of the French-language general interest TV channel TV5MONDE
The three stations accord a special place to French art de vivre and culture. In addition to many subjects covered in news reports, regular cultural programmes are also offered on France 24 such as “Vous êtes ici” (You Are Here), “French Connection” and “Paris Secret” (Secret Paris), and on RFI “Le goût du monde” (The Flavour of the World), “Si loin, si proche” (So Far Yet So Close) and “Sound Kitchen”, and MCD “Voyage en France” (A Journey in France) and “Café Chaud” (Hot Coffee). As such, gastronomy and the arts of the table have a great place on all three stations, which are delighted to support this new edition of Goût de/Good France.

TV5MONDE, the worldwide cultural channel in French
Present in nearly 200 countries and regions, broadcast round the clock into 318 million connected homes, TV5MONDE offers multifaceted coverage of international news as well as a wide range of programmes (films, drama, documentaries, entertainment, magazines, music, children’s programmes, sports, shows, etc.) usually subtitled in 14 languages. The world leader in the dissemination of French culture, TV5MONDE gives the art of living, and especially gastronomy, pride of place across all its channels, with shows such as Epicerie fine, hosted by Michelin-starred chef Guy Martin, Goûtez-voir on France 3, and Les Escapades de Petitrenaud on France 5.
On 8 April 2015, the company launched TV5MONDE Style, a channel dedicated to the promotion, exhibition and dissemination of ‘Made in France’ know-how, talent and resources, aimed at audiences in the Asia-Pacific region and the Middle East, and more recently Africa.
As part of Goût de France/Good France, of which it is a partner, TV5MONDE Style will broadcast Good France (a Compagnie du Belvédère production), which will put the spotlight on one chef and one restaurant in France and abroad, to share and promote French cuisine across the world. TV5MONDE will also promote the 21 March event heavily in its programmes and on its social media.

The Entreprise du Patrimoine Vivant (EPV) label
The Entreprise du Patrimoine Vivant (EPV) label is a mark of recognition of the French State, put in place to reward French firms for the excellence of their traditional and industrial skills. The label brings together exceptional French manufacturers.
Awarded by Bruno Le Maire, Minister of Economy and Finance, the EPV label constitutes a network of excellence for French products and a reference for consumers, customers and opinion leaders who are looking for the services of a professional recognised for their respect for their craft and their exceptional skills.
Labelled firms are characterised by sometimes centuries-old history and heritage, a capacity for innovation, and rare know-how, which have contributed to securing them a place in France’s business fabric. The companies promote French know-how in a variety of sectors: gatronomy , decoration, fashion and beauty, tableware, building heritage, professional equipment, culture and leisure.

If you want to BECOME AN OFFICIAL PARTNER dof the Goût de France/Good France initiative or obtain information on our current partners contact: Contact : Camille Elber / Tourism Promotion Department – Directorate for Business, the International Economy and Tourism Promotion - Ministry for Europe and Foreign Affairs -  camille.elber@diplomatie.gouv.fr