Museums
The many facets of winemaking and life on a wine estate over the centuries are illustrated at the Museum of the Vineyards and Wines of Alsace (Kientzheim), the Ecomusée d’Alsace (Ungersheim), Strasbourg's Museum of Alsace and the Unterlinden museum in Colmar.
A growing number of producers also have their own private museums.
Wine brotherhoods
Wine brotherhoods are the guardians of Alsace winemaking tradition and celebrate the region's wines both in France and abroad. They organise Chapters at regular dates and play an active role in wine-related events.The Confrérie Saint-Etienne in Kientzheim is one of the oldest brotherhoods in France and offers a wide-ranging programme of events throughout the year. It also confers its own quality label, the Sigille.
Other Alsace Wine brotherhoods include the Confrérie du Haut-Koenigsbourg (Orschwiller), the Confrérie des Quatre Bans (Cleebourg), the Hospitaliers d’Andlau, the Bienheureux du Frankstein (Dambach-la-Ville), the Confrérie de Saint Urbain (Kintzheim), the Amis du Kaefferkopf (Ammerschwihr), the Ordre œnophile de Marlenheim and the Confrérie de la Corne d’Ottrott.
Wine and food courses
A number of producers have started Wine Schools or organise wine tastings, wine and food pairing courses, and theme meals, often in partnership with local chefs.