A guide to agritourism and local produce labels

A guide to agritourism and local produce labels

Networks promote local produce and organic farming, and favour the local economic development of rural areas. All of which works in favour of responsible tourism.

Accueil Paysan Accueil Paysan [‘Small Farmer’s Welcome’] brings together some 700 small farmers throughout France to present their trade, way of life and environment to the public, through holiday cottages, open days, etc. The network’s charter emphasises social interaction, reciprocal exchange and access to all. 

Bienvenue à la FermeWith holiday cottages and bed & breakfasts on working farms, guesthouses that promote local produce, and meadows converted into campsites, Bienvenue à la Ferme [‘Welcome to the Farm’] is a network of 5,800 farmers from all over France whose holiday packages are made up of educational activities.

Bistrots de Pays Nearly 200 café/bistros in villages (defined by the charter as having “less than 2,000 inhabitants”) across eight regions belong to the Bistrots de Pays [‘Country Bistros’] network. The network contributes to conserving and managing the economic and social fabric of rural areas. Among other things, they offer basic services like the sale of fresh bread, organise cultural activities and promote the preparation of meals using regional produce.

ABFor products to be awarded the AB (Agriculture Biologique, or ‘Organic Farming’) label, they must follow a strict set of rules for organic farming, i.e. crops cultivated strictly without the use of chemicals.

INAO and appellations d'origineThe INAO is an official body that oversees various different labels: Label Rouge [‘Red Label’], the only official label to certify a superior level of quality, tracked throughout all stages of production; IGP (Indication Géographique Protégée, or ‘Protected Geographical Indication’); and, in particular, AOC (Appellation d’Origine Contrôlée, a Controlled Origin certification). The latter, which promotes a technique, region and small-scale production, this year becomes AOP (Appellation d’Origine Protégée, a Protected Denomination certification), as a result of regulatory harmonisation at EU level.